I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
I've probably spent more time than any other brand reading every last comment. To listen to people the way you're able to online is very powerful.
The only thing I know is I ain't changing my brand. I know what I believe. I'm confident in what I know. And I'm gonna say it. And if folks like it, wonderful. If they don't like it, I understand.
We believe there is no fundamental structural changes in the young-adult market. There are, of course, fashion changes, and the success of each brand depends on the accuracy with which it predicts those changes.
Pantelion and Televisa can reach my core fan base better than anyone, and with the distribution expertise and brand recognition of Lionsgate, I know we can build on the crossover audience that we began to reach with 'Instructions.'
I think the more important task for a young person than developing a personal brand is figuring out what she's great at, what she loves to do, and how she can use that to leave an imprint in the world. Those are tough questions, but essential ones. Answer those - and the personal brand follows.
I've done four videos for older people under my new brand, Prime Time, and the missing link was yoga. I'm aiming it for older people - people who have never worked out or who are recovering from a surgery and have to start slow. It's easy, you can't get hurt, it's very doable, and I've done it in ten-minute segments.
I thought I was investing in myself and my brand, like Kim Kardashian. When she buys these clothes, she's investing in herself, because she is a big brand and is likable. I thought I had that potential. My ego got too big. To think I could be someone like that when I was the most hated girl ever.
The keys to brand success are self-definition, transparency, authenticity and accountability.
I would prefer myself to own all of my brand, where everything I am responsible for myself.
I haven't had to make a decision between 'my brand' and money. Everybody seems to get what I'm going for: the healthy lifestyle, staying active, being young and youthful.
As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.
If I had intended for 'Minecraft' to end up on consoles, I wouldn't have developed the game in Java. The decision to port the game to consoles came from a combination of player requests, a desire to play around with the brand on different platforms, and some interesting business deals.
I'm pretty goofy. I really do like to sing and dance in real life. I'm a rhythmic person. I love comedy; I love making people laugh. That's my brand.
I collect hats, and I'm really big into Stetsons. Not particularly the Stetsons brand but that sort of fedora-type. I just think it's sharp.
It is both an honour and a privilege to be asked to lead NBC News. The power of the brand, the scale of the legacy, the depth of the talent all make this organisation truly great.
From my point of view, what I really like, what I think is really terrific about my work, is that the company's had the opportunity to train literally thousands and thousands of brand new franchisees to successfully run their very first business.
I wouldn't use a song I didn't think was my brand or image.
I remember the Neil Young brand hitting me very hard immediately. He wasn't an acquired taste. I loved him immediately.
I built a company, a team, and a brand that started right here. It was an American success story, and it started right here in Arizona.
I never felt that although we were based in Germany, Puma was and should be considered as a German brand. So we restructured it in a way that positioned us as a global brand, with English being the corporate language, rather than us looking at it from a German perspective.
At XL, we tackle risk like no one else, analyzing deeper and listening closely to our clients to create solutions that unleash the world's capacity to advance. By helping our clients unlock their full potential, we fulfill our own. Our new brand demonstrates this unique outlook and the commitment and value we bring to clients.
The International Girl Crew isn't supposed to be super exclusive - that's a really important part of our brand and message. It's not just our crew - it's a lifestyle. It's for everybody to know how empowering it is to be surrounded by friends who motivate and support you and who you feel like you can exchange ideas with and do projects with.
I was the first one to say that there could be comfortable, sexy shoes, and it's a big part of our brand.
We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.
The world domination plan goal is that I would love Veronica Mars to become a brand like Sherlock Holmes is a brand, like Nancy Drew, in a way, is a brand. When people start listing who are the great fictional detectives, I want Veronica Mars to make that list. That would be the dream scenario.
I try not to brand myself 'weird' any more because it sticks.
To be recognized by a brand like Reebok and to know that the company is looking at mixed martial arts shows the growth of the sport. For me, it's an amazing opportunity. I get to be the face of my own shoe, and it's surreal.
The minute you can be predicted, as a brand, you've got a problem.
It feels like a whole other brand onto itself, and I know for the girls - and just speaking for myself - being at NXT has been such an amazing experienc, and I feel so accomplished here as wrestling as a woman and just showing fans that women can do it better than the men.
Just because you're a luxury brand doesn't mean you have to have an attitude.
A personal brand is relevant to people who sell or create something relevant to who they are as a person. If you're not in that boat, which most people are not, personal branding makes no sense.
Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K. because the most you can expect from life is to get to solve better and better problems.
To restart a brand, you have to make people forget what it was.
Rag & bone images always reflect the authenticity of the brand. Their images have character and tell a story.
