Zitat des Tages von Roustam Tariko:
I believe there is not any big difference between any consumer business, whether it's a bank or insurance or vodka or chocolate, whatever it is.
You need to be honest and always see new opportunities coming. So I call it intuition, innovation, execution - these are my working principles.
Considering that Americans are now moving away from whiskey, moving away from brown spirits in general, I believe that they will all join Russians who drink vodka straight. They will sip it like cognac.
Lots of businesses built in the early 1990s were not very transparent, not only by Russians, but also by foreigners.
I don't believe in public companies... I would prefer to risk my own money, make any necessary changes fast and grow as quickly as possible.
I had English grammar book and started to teach myself. I read 'Catcher in Rye,' in Russian. I was amazed at freedom in 'Catcher in Rye!' Freedom to have those perceptions of life!
There are a lot of people who are trying hard to sell themselves as Russian vodkas.
I would prefer myself to own all of my brand, where everything I am responsible for myself.
I do not separate my job and my personal life; therefore, I never work and never rest.
I always wanted to work on the consumer market; I always wanted to work with people.
The only warning I'd give is - make sure you are strong enough and committed enough in your business pursuits. It is commitment and belief, not just the bottom line, that should drive you.
What I'm primarily responsible for is products. Everything is developed with my personal involvement. Second is client communication. Everything to do with product and consumer is my primary focus. I also deal with everything which relates to investment and partnership. Distribution, finance, administration, I don't do.
I launched Imperia at the Statue of Liberty because I wanted to use something symbolic. I like American society because it always wants to do something new and better.
When you have premium brands, you have to have the right balance of communicating all of your values.