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I never felt that although we were based in Germany, Puma was and should be considered as a German brand. So we restructured it in a way that positioned us as a global brand, with English being the corporate language, rather than us looking at it from a German perspective.

Jochen Zeitz

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Deutsche Übersetzung

Ich hatte nie das Gefühl, dass Puma, obwohl wir in Deutschland ansässig waren, als deutsche Marke angesehen werden sollte und sollte. Deshalb haben wir es so umstrukturiert, dass wir uns als globale Marke positionieren, wobei Englisch die Unternehmenssprache ist, statt uns aus deutscher Sicht zu betrachten.

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