You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
Even with revivals, I don't really pay attention to previous incarnations. I always just go with the script and with the director and am willing to treat it as brand new.
Because of the nature of my brand, it's so important our readers know it really is me behind my keyboard.
Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.
The 'Soul Train' legacy and brand are of the utmost importance to me and to 'Soul Train's' millions of fans. After years of offers, I feel the time is now finally right to pass the torch.
I had been asking the universe and God to send me a way for me to help me. Show business has been so wonderful to me, and it came in the form of that. It's just so funny how things come into your life, and if you take a chance on them, it might give you a brand new life.
I see what other people do and what songwriters don't. They don't get out and take care of themselves. Producers turn themselves into a massive brand. Songwriters tend to be under someone else's umbrella. If you're building your own legacy, it can't be under an umbrella.
We expanded the brand to include a whole line of apparel and accessories, but we quickly learned that it was not good to have one channel of distribution.
My brand of humor is trying to play the situation as real as possible because I'm not the type of guy who is a joke a minute.
Our entire brand is about transparency. We want that data out there because you know what? If you are only getting one in three messages replied to, you're normal. You're right there in the middle of everything with everyone else.
I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and write one specific kind of book, but to write the kind of books you love to read.
I take my brand very seriously.
When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it.
If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.
Gucci has great potential worldwide. Since it's inception in 1921, the brand has had a big visibility and many followers.
The Corbynista brand of politics representing metropolitan, middle class, pro-open border values is far removed from millions of Labour voters, especially those who voted Leave in the referendum.
There is no progress without risk, and in an environment where change is accelerating, risks are multiplying and businesses are increasingly complex, companies need strong, innovative partners to help manage their risk. Our brand clearly sets XL apart as the strong, innovative partner needed in today's market.
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters.
The vision is to restore Avon to an iconic beauty brand and to our leadership position in global direct selling, as well as continuing to ensure that we live up to our mission of empowering women.
I look up to Martha Stewart, and I love that she has product lines that are true extensions of her brand.
I like style. For Dior, I did more of a collaboration shoot, not just a single image - so there was more to it. It's a very prestigious brand. I like their style and feel like their style is mine.
A really important point for me is that I don't use any brand or corporate sponsors. So I have no responsibility to anyone but myself and the subjects.
A lot of people know about the power of the WWE brand. We're in 145 countries in 30 different languages. We reach about 650 million households worldwide on a global weekly basis. But what they don't know about WWE is that we use all of that power to give back to the community through events like Hurricane Sandy Relief.
A brand is a voice and a product is a souvenir.
To me, the AMC brand is great storytelling - they call it slow-burn storytelling.
Looking at the world through a sustainability lens not only helps us 'future proof' our supply chain, it also fuels innovation and drives brand growth.
Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time - our 'social graphs' - into money for others.
I am one of the new characters in the brand new series of 'Postman Pat.' It has been a joy to do.
Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days.
I would say that regardless of how the brand has been created, we are four hard-working women who have succeeded in making our dream to become artists a more possible reality through this.
Only a consistent, ongoing, deep experience can make a lasting media brand: one that has a commitment from a core community and the respect of a larger reading public.
Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.
Short stories, for me, it's like you step inside this brand new car and you drive it and you drive it into a tree and you walk away from it.
France was given up to fire and bloodshed, she experienced famine, she experienced the worst of things, she was nearly chopped up in pieces forever because of the decision... to exclude, to brand one party as guilty and annihilate them.
Journalists seem mostly interested in what brand of shoes I wear.
People know Tyler Perry, and there are standards they've come to expect from him. His brand is uplifting, and it's something a lot of inner-city African-Americans can relate to.
