Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.
The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.
So, through all that early professional career I would occasionally do a musical, a pantomime or a play with songs. The next stop would be a Shakespeare, or an Ibsen, or a play by a brand new writer who had never done anything in the theater before.
You have to be very brave and very entrepreneurial - you have to dare to create your own brand.
Ann Demeulemeester is an adult brand now, with its own identity and legacy that is able to continue growing without me.
My mother bought me a brand new suit for going away to college. We were poor, but she wanted me to have that. It was a powder blue suit with peg pants - you know, skinny at the bottom. I think I made quite an impression with that.
The bottom line is, there're a lot of conservatives that don't feel Donald Trump is conservative, right? Or, he's not their brand of conservatism... and there's a lot of people who don't have a seat on the inside who used to have a seat on the inside.
Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential.
Gone are the days when you could lie on a beach between races and still be in good enough shape to compete. Gone are the days when simply wearing a brand on your firesuit was enough to justify the marketing expense of an Indy Car. Racing an Indy Car is only about a quarter of my life as a racing driver.
We have people who pay to use our products and services, and they are heavily engaged in our content. If you erase the brand perceptions of AOL, and consider that people pay to use our properties, you would probably consider this one of the most valuable audiences on the Internet.
Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group.
Ten years from now, I would like to see myself successful as a brand, like Jessica Simpson, with babies running around and a beautiful husband and my own reality show.
I couldn't go now to a brand that had a niche attitude like... gothic. I couldn't do that. Well, I could do it, but I wouldn't find it interesting, challenging.
In America you can be Donald Trump, have a business go wrong, and file for Chapter 11. You can move on, and no one complains. When his casinos were in Chapter 11, he was still on TV telling people how to get rich. I had to persevere for years with easyInternet because I couldn't afford to hurt the brand.
Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.
I think there are a lot of hurdles between a normal consumer brand figuring out their mobile strategy - let alone their chat app strategy - and programming a Facebook Messenger chatbot.
I like the brand Band of Outsiders. Their suits are cut really slim, for smaller framed gentlemen.
We have far too many Tudors. Henry VIII is far too over-rated. He's become the ultimate brand name, like the Marks & Spencers of a high street of British history. I'm more interested in King Herod.
My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was actually going to be part of the Neutrogena family, I was really excited.
If there is a gay uniform, the differences are in how each man coordinates the details: the brand and cut of the jeans, the design of belts and boots, the haircut, the number and size of earrings.
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.
It's just fantastic to have someone like the Duchess of Cambridge wear the brand. I think there are often misconceptions about who the brand is for, but it's not just a 20-year-old blonde girl on the beach, and Kate is testament to that.
Louis Vuitton, the world's biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
The GOP's insoluble problem is that the multicultural, multiethnic, and multilingual country they created with their open borders appears not to like the brand of dog food the party sells.
If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.
I dyed my own hair this Chocolate Cherry color, and I forget what brand it was, but I remember getting into so much trouble because it stained our bathtub. It was this red-black color, and it was a big mistake.
Chance The Rapper makes some of the greatest music out, and he build his brand up organically, and the fans have reacted to it.
I like being able to have things that identify you in a brand without blatantly showing a logo.
The message behind every brand that's plus size is about making a woman feel confident in any shape or size. Now straight size, it's all about the signature brand and how to look good in that one brand, and not necessarily how to look good for yourself.
Our brand at Netflix is really focused on movies and TV shows.
I'd have thought my particular brand of quirkiness, combined with sharp intelligence and a fine voice, would have yielded more. But it hasn't. Yet!
Channel brand is so key.
Just because we're on USA, we didn't necessarily have to be the USA brand.
The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.
I was a brand new senator in 2013. And the idiocy of Congress was to shut the government down for two weeks in October. And coming out of that, the pressure was put on the budget chair, Paul Ryan's shoulders and Patty Murray. Conservative Wisconsin Republican, progressive Washington Democrat, come up with a budget deal.
UFC is a moneymaking machine. The most important thing for this organization is a brand and its marketing. They have a couple of good fighters, and there are also some very good champions, but they are trying to keep everyone at the same level. The most important thing for them is the promotion, not the fighters.
