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GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content.

When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur.

Nick Woodman

People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment.

Nick Woodman

I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal.

Nick Woodman

When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro.

Nick Woodman

You know what the best thing about morning ski trips are? McDonald's!

Nick Woodman

The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working.

Nick Woodman

GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content.

Nick Woodman

If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us.

Nick Woodman

Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors.

Nick Woodman

Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros.

Nick Woodman

My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time.

Nick Woodman

I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro.

Nick Woodman

My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty.

Nick Woodman

I'll let myself obsess over things.

Nick Woodman

Keeping people fired up starts with having a really clear vision for what the company is aiming to do.

Nick Woodman

I'm just extremely excited to explore the planet that we're living on.

Nick Woodman

You must, as an entrepreneur - if that's your position - be doing things that really move the needle.

Nick Woodman

When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out.

Nick Woodman

I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier.

Nick Woodman

I'm half Puerto Rican.

Nick Woodman

People don't go buy GoPro for the thing; they buy it for what the thing does.

Nick Woodman

I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy.

Nick Woodman

As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision.

Nick Woodman

One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's.

Nick Woodman

Losing other people's money was terrible.

Nick Woodman

I learned that most people buy based on emotion, not on a rational breakdown of the product or service.

Nick Woodman

I wore a GoPro camera on my head for all three of my boys.

Nick Woodman

In the early years, I would say GoPro's products were not that impressive.

Nick Woodman

Smartphones are always in your pocket. They're about reactive capture.

Nick Woodman