Donald Norman Zitate auf Englisch

Zitat des Tages von Donald Norman:

If you think the products don't match what you want from a product, don't buy it.

To me, error analysis is the sweet spot for improvement.

Donald Norman

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

Donald Norman

I believe that robots should only have faces if they truly need them.

Donald Norman

If you think the products don't match what you want from a product, don't buy it.

Donald Norman

User-centered design means working with your users all throughout the project.

Donald Norman

Everyday people are not very good designers.

Donald Norman

Scientists are always skeptics.

Donald Norman

Market segmentation s a natural result of the vast differences among people.

Donald Norman

In my opinion, no single design is apt to be optimal for everyone.

Donald Norman

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

Donald Norman

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

Donald Norman

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

Donald Norman

Beauty and brains, pleasure and usability - they should go hand in hand.

Donald Norman

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

Donald Norman

Readers always seem to think that the author has some control over the design of their books.

Donald Norman

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

Donald Norman

As for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Donald Norman

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Donald Norman

We expert teachers know that motivation and emotional impact are what matter.

Donald Norman

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

Donald Norman

Knowing how people will use something is essential.

Donald Norman

I prefer design by experts - by people who know what they are doing.

Donald Norman