I think this whole division between the genres has more to do with marketing than anything else. It's terrible for the culture of music.
Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.
I'm not a marketing person. I don't ask myself questions. I go by instinct.
In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.
It's more expensive for me to make my shoes. I don't use animal-based glues or fish-based glues. So that costs me more. And, you know, like anything in life - mass marketing of anything - mass manufacturing of anything costs less.
Until 1998, I worked in marketing at ASB bank. I loved it.
Rural technology is moving from kind of the back office to where everything, every company - sales, marketing, customer acquisition, new product development, media - all industries are becoming technology industries. And it's not information technology: it's business technology.
His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?
They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
With a hardcover, you get two chances, a year apart, for the book to make an impact - often with a new cover featuring artfully crafted snippets of reviews, a new marketing campaign and maybe even a new publisher.
Most fledgling and mid-list writers are lucky to be offered a 4-figure sum and are not only expected to deliver copy that needs minimal editing but also take an active part in marketing and publicizing their work.
Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.
I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter.
I had a marketing idea that everybody hated, decency is sexy.
Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.
Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
That feeling of freedom, open highways of possibilities, has kind of been lost to materialism and marketing.
My books didn't fit a marketing niche.
In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.
I would say my whole universe is probably categorized as guerilla marketing. For a long time, I had a line which was, 'Whenever I hear the word 'marketing,' it makes me throw up a little bit in my mouth.'
For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.
A lot of very popular mainstream artists are products of record companies and marketing companies, and any time anyone can stand outside of that, that's interesting.
Marketing is a contest for people's attention.
I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.
When I meet with the founders of a new company, my advice is almost always, 'Do fewer things.' It's true of partnerships, marketing opportunities, anything that's taking up your time. The vast majority of things are distractions, and very few really matter to your success.
Some directors do recut their films, but I don't if I disagree, and what you suffer is a less passionate marketing campaign, less investment in the film at the other end, which is... fine. I get it.
I found it very helpful not to do the venture round. Instead, I started with very little money, a few thousand dollars, and I did every job myself. I was the first photographer. I was the first customer service rep. I was the first online marketing person.
Submitting myself for awards feels like a weird kind of horn-blowing that's not comfortable for me. I'm really happy when someone likes my work, but I don't like marketing myself, putting myself on display.
You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.
Money coming in says I've made the right marketing decisions.
I'm all for it. In these days, regional marketing is the only way to survive.
There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
I started playing piano age six. I was also singing in the choir, so my mum put me into music school. I went to study there for seven years, but it was not my passion. I quit because I wanted to study marketing. But I can still play piano.
You had to have a great voice or talent as a musician before imaging or marketing plans came into play.
With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.