All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.
I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.
I think Warner Bros. are probably some of the best people in marketing films in the world.
It's so rare when marketing and press doesn't ruin your movie.
I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.
Marketing is the obverse of programming.
To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience.
The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.
Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.
Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.
Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now.
I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.
Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier.
I have learned a ton about inventory, co-packing, wholesaling, end caps. All these concepts are easy to breeze by in what I do for a living or assume that there is a marketing manager or specialist in one of our companies that handles that.
And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy.
I love being a producer, and I think I essentially still operate as a producer even though I now have control of marketing and the ability to green-light shows - something every producer wants but that they don't get!
So my degree was in political science, which I think was - the closest I could come to marketing is politics.
I'm intent on marketing Jamaica. Jamaica has the best coffee, the best sugar, the best ginger and some of the best cocoa in the world.
There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.
There's been too much attention on marketing. Can't we just talk about the paintings?
But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.
There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna.
To me, we're marketing hope.
I was the Kate Moss of my day, atypical of what the public wanted, which was Brigitte Bardot. I was always tall, skinny and angular. But now, society has bought 55 years of my marketing 'Carmen,' and I'm considered beautiful. I hope that empowers older women.
It's not publicly known, but antivirus companies co-operate all the time. On the surface, antivirus vendors are direct competitors. And in fact, the competition is fierce on the sales and marketing side. But on the technical side, we're actually very friendly to each other. It seems that everyone knows everyone else.
Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product.
Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.
It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.
Marketing is what you do when your product is no good.
It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
I did a job. I completed my Matric and my Bachelors. I did a marketing job. I worked as a bus hostess. I did a lot of jobs; I struggled a lot. I got out from there. The first thing I did when I got out of Darul Aman was my Matric. Then I did my Bachelors privately; I kept doing it.
This is the entertainment industry, so game designers have to have a creative mind and also have to be able to stand up against the marketing people at their company - otherwise they cannot be creative. There are not that many people who fit that description.