Zitat des Tages von Seth Godin:
I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.
We're not going to outgrow our need for information.
If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
The future of publishing is about having connections to readers and the knowledge of what those readers want.
Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
Marketing is a contest for people's attention.
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.
I think there's plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That's just not the kind of blog I'm writing, and I'm not the kind of blogger that could do that.
Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.
Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work.
A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.
Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
I was lucky enough to co-found a business in college that ended up with 400 employees, and I launched 20 different projects while I was there - a project a week.
If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.
If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it fails, how often it is putting things in front of people that don't work.
