I am extremely excited to develop and design a brand representative of my life, experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders.
We're here really to let them know that we're going to run a traditional campaign with them. And when we're the nominee of the Republican Party, you know, it's going to be a Trump brand of the party, but we are Republicans. We're running as team.
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
I thought a company that provides mutual-fund information could be a great business, because you could construct an effective moat by building large financial databases and customer lists and a strong brand name.
Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.
The power of immigration, the power of the American dream, if you think about the American dream, it is the best brand out there.
I always say, 'Be anxious for nothing,' because if this is my social media, if this is a platform for me to really get the word out and get my brand out, then why am I gonna be anxious about it?
I think it's natural when a team has such high expectations, under .500 halfway through the season, they're going to go after a brand new coach.
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'
Yahoo is a consumer brand. It is a consumer brand that allows people to get what they want from the Internet in a way that only Yahoo can deliver it.
The strength of brand loyalty begins with how your product makes people feel.
I'm not even really attempting to brand myself outside of 'Humans of New York.' I think part of the reason for my success is that I've put my ego aside and said I'm not going to put all of my effort into trying to promote myself. I'm going to try to promote my work and am going to try to promote my project.
If you don't have the confidence to own the worth of your brand and share it unapologetically, you won't make a massive impact.
Much good art got made while money ruled; I like a lot of it, and hardship and poverty aren't virtues. The good news is that, since almost no one will be selling art, artists - especially emerging ones - won't have to think about turning out a consistent style or creating a brand. They'll be able to experiment as much as they want.
Power is winning the battle over who owns the customer: the brand or the retailer.
I had a job lined up as an assistant brand manager at Playtex, at age 23, all lined up. But my father had an offer to be acquired by DDB in 1978. He said, 'I'd really like you to come into the business for a year.'
In the next decade, I see Spanx going worldwide. Everywhere. No butt left behind. It's going to be all over the world and it's going to be an aspirational brand that transcends categories. There's so many things we can improve upon and make better.
Unless you consider yourself some sort of human brand, which I don't, you have to deal with the fact that different people are going to like different aspects of your work. It's not consistent. I am not consistent. But I feel OK with that.
The more material there is, the more need there is for filters. You don't need a printing press anymore, but you do need people who know how to cultivate sources, double-check information and put the brand of legitimacy on it.
This album means a lot to me, and partnering with Cracker Barrel to have it in their stores is very exciting. I am a big fan of the brand, so it was a natural fit to team up with them to have 'You Should Be Here' in its stores nationwide.
My father spent all those years building his brand. I happen to be his namesake, and I also happen to be the president of the largest Christian university. I think I have a responsibility to be a good citizen. The least I can do is to lend my name and whatever influence I have to make a difference politically.
When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.
It was a privilege to work with Ballantyne, an iconic brand possessing such a rich British heritage. Ballantyne has a great appreciation of style and craftsmanship which truly complements the Matthew Williamson brand.
Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.
We are very far from our potential, but you aren't going to see 500 stores; that wouldn't be consistent with the exclusivity of our brand. You also aren't going to see a Loro Piana perfume, glasses, or watches, because we are concentrating on our core business.
My personal memories of the brand go way back to the time when I was a teenager. L'Oreal make-up felt like a real luxury for me, and I remember dreaming of purchasing a L'Oreal lipstick.
The Corona Extra brand was launched in Austin, Texas. From Austin, where it was exclusively for three or four months, it became more widely available in that state and in others, primarily in the southwest and western United States.
I think all parts come with baggage unless it is a brand new play. If one was daunted by that, you would never do anything.
Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.
Wouldn't it be so cool if we could use the Internet to build a better beauty brand?
With my He's a 10 brand, I plan on donating to the disabled veterans that have given so much for our country.
Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
I want to position my books as premium-priced versions on the reasonably-priced scale, if that makes sense, to find a sweet spot between the high-end of what my brand can support and the low end that results in impulse purchases and maximum sales volume.
If we don't re-charge the American Brand, all future challenges - economic, social and political - are destined to be driven to the brink, further jeopardizing the strength and competitiveness of our country and its citizens.
If you are already familiar with a brand, buying online is fast, convenient, and probably the way forward.
I'm really getting into acting and TV. 'Sports Illustrated' is a big, iconic brand I'd like to work for, too. But TV and acting is really funny and a bit more exciting than shooting all the time.
