Zitat des Tages von Pier Luigi Loro Piana:
Quality will save our company.
Our philosophy is always to search for the best quality. That is something our father taught us. It's one way to be different from your competitors. You can try to be cheaper, or you can try to be better.
Our farmers have become family.
We check everything to make sure it is pure and of the highest quality. There is good wine and bad wine; we buy only the good wine.
The Australians have a scientific approach and a very strong professionalism, a passion to do the best. Theirs is the best wool. And Loro Piana wants the best.
Dealing with political things, it's not for me. It makes me crazy. I want to buy, you want to sell. Please make it simple.
Once you start compromising, once you start trying to keep cost lower, this is not luxury. Luxury is wanting the best and using the best materials with which to do that.
We are very far from our potential, but you aren't going to see 500 stores; that wouldn't be consistent with the exclusivity of our brand. You also aren't going to see a Loro Piana perfume, glasses, or watches, because we are concentrating on our core business.
I don't think LVMH will want to significantly change the strategy of Loro Piana, and I don't think that they would have bought it otherwise.
The best sheep breeders are in Australia and New Zealand.