←

William Bernbach Zitate

→

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

William Bernbach

Bewertung: ★ ★ ★ ★ ★ 5,0 Sterne
Deutsche Übersetzung

Vergessen Sie Wörter wie "hart verkaufen" und "weich verkaufen". Das wird dich nur verwirren. Stellen Sie nur sicher, dass Ihre Werbung etwas mit Substanz sagt, etwas, das den Konsumenten informiert und dient, und dass Sie es sagen, als ob es noch nie zuvor gesagt wurde.

← Vorheriges Zitat
Nächstes Zitat →

Ähnliche Autoren

Bill Gates Henry Ford Jim Rohn Les Brown Peter Drucker Stephen Covey Steve Jobs Warren Buffett

Ähnliche Themen

Dienen / Serve Etwas / Something Gerade / Just Gewesen / Been Ihre / Your Informieren / Inform Mögen / Like Noch nie / Never Nur / Only Sagte / Said Schwer / Hard Sei einfach / Just Be Sicher / Sure Sie / You Sprichwort / Saying Substanz / Substance Verbraucher / Consumer Vergessen / Forget Verkaufen / Sell Verwechseln / Confuse Vor / Before Weich / Soft Werbung / Advertising Wille / Will Wörter / Words

Ähnliche Zitate

There's just something so amazing about being anywhere, and some music starts playing, and you just hold up your phone and can find out what it is. You never again have to say, 'That's a great song! Who is it by?'

Phil Schiller

I never doubted my ability, but when you hear all your life you're inferior, it makes you wonder if the other guys have something you've never seen before. If they do, I'm still looking for it.

Hank Aaron

I like being a consumer. I'll do collabs with brands I like, only because I would like something free to wear. But I don't want people to dress like me, which is what you're asking when you create a brand. The fashion industry's just a super-duper headache.

Kid Cudi

Playing Karen was so satisfying that it almost cured my acting bug completely. Not that I had conquered the world of acting. It was just that I had something to prove to myself when I started Will & Grace. Now I feel like, okay, well, I've satisfied that.

Megan Mullally

I would be an actress for the rest of my life just because it's really relaxing. Writing is hard work, and stand-up is so stressful before you get on stage, but acting is a complete ensemble experience.

Kristen Schaal

I don't need to be liked, but I need to be vital - on set or on stage - and I think that probably would be my advice: Stay vital. It's about saying 'no' and asking the tough questions and believing in yourself when no one else will, but you have to know the rules to break them.

Logan Marshall-Green

If you are not being bullied all I would say - cause I like to talk about the other side of it as well - is you know, be someone that nurtures, and if there's someone in your class that maybe doesn't have a lot of friends, be the person that sits with them in the cafeteria sometimes; be the bigger person.

Lady Gaga

So, then you find yourself in a situation where you have to do things because they're on offer to you, because you don't have much self-respect left. You just can't say no, even to something that you've never done before. You just can't help yourself.

Brian Molko

Some of the best auditions I've ever had have been when my agent called and said, 'They want you 20 minutes ago, in an office in Century City, to see you for something.' I'm not sitting there thinking for a week and a half, before I'm supposed to go in front of a network president to do something. That just gives you time to be nervous.

Billy Campbell