A coherent typeface is an essential part of a coherent branding strategy.
Companies that grow for the sake of growth or that expand into areas outside their core business strategy often stumble. On the other hand, companies that build scale for the benefit of their customers and shareholders more often succeed over time.
Finally, strategy must have continuity. It can't be constantly reinvented.
The gay-rights community had a strategy going in; they thought that they needed to have 30 states with some form of recognition - whether that be marriage, whether it be civil unions - but they wanted to have 30 states signed on before they went to the federal courts.
Famous pivot stories are often failures but you don't need to fail before you pivot. All a pivot is is a change is strategy without a change in vision. Whenever entrepreneurs see a new way to achieve their vision - a way to be more successful - they have to remain nimble enough to take it.
Trump is a master obfuscator. Like an octopus escaping a predator, he releases a cloud of ink when called to the carpet on one of his many lies. His strategy? Obfuscate, then reference others. 'Millions agree,' 'everyone knows,' 'many have done it.'
I would not apply the strategy of Calderon. I would look at the causes. Violence in Mexico has its origins in the lack of development and corruption.
The realization of a sustainable economic development strategy for Maine's Native American communities has always been a priority and a critical element of my administration's overall economic development strategy.
Strategy is buying a bottle of fine wine when you take a lady out for dinner. Tactics is getting her to drink it.
The world is changing. Networks without a specific branding strategy will be killed. I envision a world of highly niched services and tightly run companies without room for all the overhead the established networks carry.
I think there are a lot of hurdles between a normal consumer brand figuring out their mobile strategy - let alone their chat app strategy - and programming a Facebook Messenger chatbot.
Announcers don't do enough of the cat-and-mouse strategy and all the work that goes into it. You watch a broadcast and guys get the pitches wrong.
Giap was a master of logistics, but his reputation rests on more than that. His victories were achieved by a patient strategy that he and Ho Chi Minh were convinced would succeed - an unwavering resolve to suffer immense casualties and the near total destruction of their country to defeat any adversary, no matter how powerful.
People can identify as however you want to. Right on. Go for it. But my strategy in this bigger game of life is to not identify as anything.
The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music.
Where we're coming down is we currently have $787 billion of stimulus that's been passed. We're certainly focusing on spending that money as quickly and as efficiently and as transparently as we can. We think that's absolutely the right strategy.
ISIL's widespread reach through the Internet and social media is most concerning, as the group has proven dangerously competent at employing such tools for its nefarious strategy. ISIL uses high-quality, traditional media platforms as well as widespread social media campaigns to propagate its extremist ideology.
The strategy of my coach and me was that we looked at pictures of all the best pole vaulters from around the world, and we took the best parts from them, and we created a person that had never existed. We then started to work toward being such a person.
Internationally, President Obama has adopted an appeasement strategy. He believes America's role as leader in the world is a thing of the past. I believe a strong America must - and will - lead the future.
We need economic growth, yes, but growth can be jobless, so a sustainable development framework for employment must include a job creation strategy.
Our strategy should be to strengthen the hand of moderate Muslims.
My basic strategy is to stick to my core business and to my area of expertise.
How often are you really realigning yourselves on strategy? And does it need to be faster, based on how quickly your market actually changes? The answer is usually yes.
For me, the winning strategy in any start-up business is, 'Think big but start small.'
Thinking about your role will automatically get you in the frame of mind to get your strategy and game plan right before you step onto that field.
Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.
I'm a Jewish son of Russian-Hungarian heritage parents. Humor was very important. My whole goal was to make my parents laugh. And my whole strategy as a young man was, if I could make them laugh, I could have enough time to figure out what to do next.
President Obama seems to think that you win by demonstrating that you're a more reasonable person than your opponents. It didn't work too badly, I'll grant, as an electoral strategy in the 2012 election.
I am fully supportive of the strategy and leadership team at Valeant.
I'm all in favour of grand important speeches, but the president then has to link his sermons to a strategy.
Much of Mr. Bush's 28 percent approval rating is born not of 'failed policies' - of which there are many - but of the ill-gotten gains pilfered from a pre-Bush inauguration strategy to send the message to Republicans that the Democrats play politics harder and better.
People are looking for certainty. The more complex the world becomes, the more people look for people to give them certainty and tell them what to do. During the past few years of actively thinking about this, there is one thing that I have accepted: certainty is not out there. There is not one strategy to follow, and that's OK.
I think there's a tendency, and it's an understandable tendency, to imagine that China makes decisions out of a grand strategy. The reality is that I think China today is operating, most of all, based on its domestic needs.
We are in the throes of a transition where every publication has to think of their digital strategy.
Writing the perfect paper is a lot like a military operation. It takes discipline, foresight, research, strategy, and, if done right, ends in total victory.
Despite what you hear in the news from the Obama administration and the military, our strategy of conducting infrequent airstrikes and re-taking pockets of Iraq and Syria terrain will only help us achieve short-lived tactical victories.
