Steve Easterbrook Zitate auf Englisch

Zitat des Tages von Steve Easterbrook:

Ultimately, we're in the service business. We will always have an important human element.

The parents that we speak to, and the parents that are our customers, are very comfortable with the way that McDonald's fits into their lives.

Steve Easterbrook

There's a lot of businesses that are working hard, who are at the top of their games. Therefore, it's always going to be a market share fight.

Steve Easterbrook

We have to hire, retain, and develop the best staff.

Steve Easterbrook

I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes his investment decisions.

Steve Easterbrook

No one likes uncertainty.

Steve Easterbrook

We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments that will strengthen our ability to deliver a better McDonald's experience over time.

Steve Easterbrook

The McJob tag is misleading, and demeaning to our staff and franchisees.

Steve Easterbrook

Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.

Steve Easterbrook

Ultimately, we're in the service business. We will always have an important human element.

Steve Easterbrook

The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably into a balanced diet.

Steve Easterbrook

Ordering food has not changed for 30 or 40 years.

Steve Easterbrook

What I've looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes to really embrace urgency, adopt a higher tolerance to risk, and just encourage people to make decisions.

Steve Easterbrook

Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time.

Steve Easterbrook

We need to execute fewer things better.

Steve Easterbrook

Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.

Steve Easterbrook

Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald's. This world-class environment will continue to drive business momentum by getting us even closer to customers, encouraging innovation and ensuring great talent is excited about where they work.

Steve Easterbrook

When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.

Steve Easterbrook

When you get things right, good things happen.

Steve Easterbrook