Xbox is one of the most revered, loved brands in games.
At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.
If you look around world, the great brands are Real Madrid, Manchester United. The Yankees, the Cowboys and the Lakers are there. We should aspire with the Maple Leafs to be there.
Moda Operandi will change the face of luxury e-commerce by directly connecting brands with the most discerning shoppers around the world.
Retail is undergoing a massive change, and there is a chance for new leaders to emerge and older brands to reinvent themselves.
In the direct-to-consumer channel, we continue to look at the entire world as an extension opportunity for all of our brands.
This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.
When I first started, there really was no beauty guru community. I didn't have the right production resources. I had to learn how to edit. I didn't even have beauty products. I had to go out and buy them myself because beauty brands didn't even know what a beauty guru was.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
Debenhams has a strong track record for developing exclusive designer brands.
I like doing the editorial stuff because it's nice to do something that's more me. But modeling for brands and the things to make money... I guess I don't really like being the mannequin. It's a very strange concept.
Brands who come to China, often they just care about price - so they actually drive the suppliers to cut corners on environmental standards to win a contract.
I'm pretty relaxed with my skincare. I really like two brands: Tata Harper and Ren, which is a natural skincare line. I use lotions, and I use Dove soap.
I've had the luxury of working on a lot of our great brands here at Warner Brothers, including a lot of the DC ones. I've also worked on a lot of great brands that were not DC.
We didn't have nine brands of cereal at home. We'd line up to fill our bowls from a giant vat of oatmeal.
Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.
All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.
One of my business partners would remind me that no fashion line lasts forever, that we would hit the down curve eventually, and that we needed to look for new brands that complement the first one.
Brands are born, not created.
Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as committed partners in a better life.
When Jackie Kennedy wanted to wear her favourite European designers, she was told no. She had to start working with brands like Adolfo, who had to create Chanel knock-offs because that's what she wanted to wear.
I have observed that people make strategic plans for brands, businesses, and companies, but they are not always strategic about themselves.
When I became a mother of two, I decided to work with brands that remind me of family because they're my No. 1 priority. Now I'm partnering with Puffs to encourage people to get out and not hibernate inside. People should enjoy the holiday season, and if you do have a runny nose or the sniffles, Puffs is there to take care of your symptoms.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
I think there are very few brands with a person's point of view behind them.
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.
Fashion brands looking for explosive growth go the wholesale route, to get their products into stores, but then they end up relying on those sales.
I don't believe in brands.
If anything, the impact of digital technology is creating bigger brands and bigger superstars.
In everyday life, I'm pretty much T-shirt and jeans guy - a soft LnA shirt, cool APC jeans, Nikes or Jordans. If I'm going to an event I like to wear a suit, sometimes a three-piece. I'm into brands like Simon Spurr - I think he makes great suits - and Dior Homme.
When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.
I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don't speak to young people in a tone and manner that's representative of them.
