Zitat des Tages von Anita Elberse:
In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge investments. But it turns out to be safer.
Most of my colleagues have research awards on the shelf. I have party invites.
The entertainment business remains a business of blockbusters, and increasingly so.
For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to see how things were changing and what the new challenges were.
Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.
If anything, the impact of digital technology is creating bigger brands and bigger superstars.
