←

Simon Mainwaring Zitate

→

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

Simon Mainwaring

Bewertung: ★ ★ ★ ★ ★ 5,0 Sterne
Deutsche Übersetzung

Wenn eine Marke soziale Gemeinschaften, Kapital und Einfluss aufbauen will, muss sie der Hauptzelebrant ihrer Gemeinschaft werden, nicht ihre Berühmtheit. Diese einfache Verschiebung des Ansatzes eröffnet enormen Transformationspotenzial für Marken.

← Vorheriges Zitat
Nächstes Zitat →

Ähnliche Autoren

Bill Gates Henry Ford Jim Rohn Les Brown Peter Drucker Stephen Covey Steve Jobs Warren Buffett

Ähnliche Themen

Ansatz / Approach Bauen / Build Beeinflussen / Influence Berühmtheit / Celebrity Chef / Chief Einfach / Simple Enorm / Enormous Gemeinschaft / Community Gemeinschaften / Communities Hauptstadt / Capital Marke / Brand Marken / Brands Muss / Must Potenzial / Potential Sozial / Social Transformativ / Transformative Verschiebung / Shift Werden / Become Will / Wants

Ähnliche Zitate

The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community.

Keith Belling

We are very far from our potential, but you aren't going to see 500 stores; that wouldn't be consistent with the exclusivity of our brand. You also aren't going to see a Loro Piana perfume, glasses, or watches, because we are concentrating on our core business.

Pier Luigi Loro Piana