Since the day we started Guess, the brand has always stood for young, sexy and adventurous, and it is these same qualities that I look for in the models that become Guess Girls. They also have to look healthy.
To me, a 'brand' sounds evil.
It's hard to think of yourself as a brand, especially when I have four daughters who kick my butt early in the morning every day before I go to work.
We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.
I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do.
The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done.
Before even Court Grip, I just wanted to be a part of a brand that I felt that listened to the athlete and really catered to the athlete, and gave us what we were looking for.
I prefer to see a good exhibit sponsored by a brand than a bad exhibit due to lack of funds.
Mahindra's brand strategy is about niches across areas of mobility.
It is easily overlooked that what is now called vintage was once brand new.
People want to peg you as alternative R&B when they hear soul or see the color of your skin. It's comfortable when people see artists of color or artists that come from a different country to put that brand on us. It's just not as linear as that.
There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.
We are really living the American dream, to be a successful brand in the States and in Europe and to steep ourselves in our heritage. But we do it with a sense of humor. We don't take ourselves too seriously in fashion.
I think Lena Dunham, the public figure, is - I hate the word 'brand,' but I'm going to use it - it's such a brand that is so tethered to her public persona and to 'Girls', but also this progressive politics that she's been more vocal about.
I'm very proud to be British, and my brand is British.
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
When it comes down to my brand, We the Best, we're about the people and whoever is passionate and in love the way I'm in love when it comes down to the headphones I'm promoting.
We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making of themselves.
CNN is a more diverse brand. It's spread out over more products over there.
I think I'm very much an entrepreneur, but I know I have the ability to start a company in a lot of ways than other people who are more qualified because I have this existing brand as an actress.
Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer.
It is essential for me to work with tools that are reliable and offer complete functionality, which is why I feel so confident about representing the Victorinox brand.
What I'd like is to turn out like Jessica Simpson, with her whole brand.
Often, city fathers blamed prostitutes for the disease, and some threatened to brand their cheeks with hot iron if they did not desist from their vices.
Versace has always been a brand that I've loved, a brand that has supported me. I've been wearing Versace for so long, I come in here and I have friends here, and they really support what it is that I do. Our partnership has been great.
And I'm not an actress. I don't think I am an actress. I think I've created a brand and a business.
Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.'
You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.
I am not brand conscious. I wear what suits me.
I don't know if I have a brand. I just see myself as an athlete and a competitor, someone who just works really hard at trying to get better at golf. I guess I'm kind of the feel-good story who's seen every level of professional golf.
The Internet and Yahoo are firmly established as 'must buys' for brand advertising.
A lot of people don't know I'm from the West Coast. My swag is different. Me being from Young Money, affiliated with them, some people think I'm from down South. They think maybe I'm from New Orleans like them. It's just good to show people and build outside of Young Money, build my brand outside of that.
I probably use my chef's knives more than any other tool in the kitchen. I'm not married to a particular brand, because they all work, they all have sharp blades.
Diesel is the only example of a casualwear or sportswear company that became a luxury brand.
Learn as many mistakes and what not to do while your business or product is small. Don't be in such a hurry to grow your brand. Make sure that you and the market can sustain any bumps that may occur down the road.
We will not import crime, terrorism, homophobia, and a brand of anti-Semitism that sets synagogues ablaze.