Zitat des Tages von Henrik Fisker:
I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place.
I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy.
I like doing business with people in India.
The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done.
The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space.
I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right.
You always have to stimulate the senses.
You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable.
I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel.
If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life.
My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with.
Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car.
The market needs a super car with no excuses.
You know what? Starting a car company is risky.
We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way.
In a startup car company, everything you do has to be done in a different way than a traditional car company. And the main reason is that all of these big car companies are operating like giant well-oiled machines - you could put a very seasoned executive in, and all he has to do is make sure the machine keeps running.
In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier.
I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car.
As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?'
I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship.