Zitat des Tages von Paul Marciano:
Since the day we started Guess, the brand has always stood for young, sexy and adventurous, and it is these same qualities that I look for in the models that become Guess Girls. They also have to look healthy.
I wish I could say that Carla Bruni's Guess campaign at age 16 led to her current role as First Lady of France, but that might be a stretch.
Guess will always be loyal and true to its roots.
The Guess girl always combines sensuality with class. She's sexy and voluptuous, but not in a vulgar or cheesy way. Over the years, whether it was when I first saw Laetitia Casta, Eva Herzigova, or Anna Nicole Smith, the common thread when choosing the next Guess girl was an instant feeling in my stomach that she was the one.
When the waif look first came into fashion, Anna Nicole Smith was in the Guess campaigns looking like a real woman. A girl who looks too thin and unhealthy does not look sexy to me, and she does not look right for Guess.
We had just recently moved to California from Italy, and while we were driving around, we saw a billboard ad for McDonald's on Olympic Boulevard in Los Angeles. The word 'guess' was in the ad, and my brother decided that that would be the name of our company!
