Peter York - Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought fo...

Peter York Zitate

Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.'

Peter York

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Deutsche Übersetzung

Haagen-Dazs (ein schlauer, nach Scandi klingender Name, der 1961 von den Amerikanern erfunden wurde) wurde von der Art Amerikaner gekauft, die diese Mercs und Beemers zuerst gekauft hatten, während Ben & amp; Jerrys (jetzt im Besitz von Unilever) brachte eine post-hippische Sensibilität mit sich. Die Käufer sahen die Marke als "natürlich", "organisch" und "fair gehandelt".

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