Naomi Klein - In a marketplace where it's so easy to produce products, where your competitors ca...

Naomi Klein Zitate

In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.

Naomi Klein

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Deutsche Übersetzung

In einem Markt, in dem es so einfach ist, Produkte herzustellen, auf dem Ihre Konkurrenten im Wesentlichen mit dem Produkt selbst übereinstimmen können, müssen Sie etwas anderes haben. Sie müssen einen Mehrwert haben, und dieser Mehrwert ist die Identität, die Idee hinter Ihrer Marke.

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