Zitat des Tages von Keith Belling:
Marketing is a core part of anything you do.
I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.
My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.
We just wanted to do a chip that tasted great, but wasn't bad for you.
We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once.
We have a broad range of snackers - moms, kids and healthy active people.
I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste good - if it doesn't taste good, it isn't a snack.
I answer every single e-mail that comes in myself.
There's a deli around the corner from my office where I'd get a bag of chips with my sandwich, and I was hiding them under my sandwich because I was embarrassed. When I had this epiphany that I was hiding the potato chips from myself, I realized there was an opportunity there.
I hope popchips will be the Vitaminwater of the snack aisle.
The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community.
Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and error and lots of practice, though, to get the right flavor.
Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days.
I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip.
We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.
