Keith Belling Zitate – Sprüche auf Englisch mit Übersetzung

Zitat des Tages von Keith Belling:

I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip.

Marketing is a core part of anything you do.

Keith Belling

I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.

Keith Belling

My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.

Keith Belling

We just wanted to do a chip that tasted great, but wasn't bad for you.

Keith Belling

We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once.

Keith Belling

We have a broad range of snackers - moms, kids and healthy active people.

Keith Belling

I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste good - if it doesn't taste good, it isn't a snack.

Keith Belling

I answer every single e-mail that comes in myself.

Keith Belling

There's a deli around the corner from my office where I'd get a bag of chips with my sandwich, and I was hiding them under my sandwich because I was embarrassed. When I had this epiphany that I was hiding the potato chips from myself, I realized there was an opportunity there.

Keith Belling

I hope popchips will be the Vitaminwater of the snack aisle.

Keith Belling

The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community.

Keith Belling

Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and error and lots of practice, though, to get the right flavor.

Keith Belling

Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days.

Keith Belling

I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip.

Keith Belling

We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.

Keith Belling