I don't worry too much about the script, I just ad lib, like Pearl Bailey.
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
Now I can broadcast to an audience of several million people on the 'Today' programme. I can talk about the day's news. But on radio, believe it or not, we have notes and scripts. And while we might ad lib the odd wryly amusing asides, they come at the frequency of a suburban bus. About one every 90 minutes.
You have to grab moments when they happen. I like to improvise and ad lib.
I have always used Pantene hair products since I was a child, since I was 9 or 10 years old when I began to shampoo and condition my hair. I have also always been 'obsessed' with the brand's beautiful ad campaigns.
I've been giving interviews for the last 25 or 30 years, more often than not answering the same questions over and over again, ad nauseum.
One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.
They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.
I ad lib. I've gotta bring my own into it.
In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.
It is an honor to serve as the Ad Council's next Chair of the Board of Directors. I am deeply committed to its mission of creating campaigns that improve everyday lives. I look forward to working with the Ad Council team and Board to continue to shine a light on the most important social issues of our day.
Plan the sale when you plan the ad.
But the Bible speaks against it, and because the Bible speaks against it, we allow rampant sin including homosexuality and lying, and to me lying is just as b ad as homosexuality, and we've allowed this sin to run rampant in our nation.
A good ad which is not run never produces sales.
A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Microsoft was not a mysterious, strange entity. You put your PC on and there's an ad for them.
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
I like the Gap ad, the khaki one. I liked that.
People think that if you get a lot of views, the ad truck just shows up at your front door. That's just not true.
What I realised is, watching some old home videos, I've always had a weird accent. It's because I spent a lot of time on film sets. But Australia will always be home... I sound like the Qantas ad, don't I?
But I think it's also hard to get into soccer here. I think purely on a time level on television as well because of the ad breaks. It's something to do with that as well. You can't show a complete soccer match here. Which I kind of find a bit of an odd thing.
It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.
Something in the human psyche confuses beauty with the right to be loved. The briefest glance at human folly reveals that good looks and worthiness operate independently. Yet countless socializing forces, from Aunt Clara to the latest perfume ad, reinforce beliefs like 'If I were pretty enough, I would be loved.'
The world I want to live in is a world where everybody is a bit more uncertain about their arguments and is a bit more open to other people's arguments. I think that we can engage ideas without ad hominem attacks.
We'd dub the one that came off best into the final transcription. It gave us a chance to ad lib as much as we wanted, knowing that excess ad libbing could be sliced from the final product.
Charlie Rose is the ultimate ad.
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
And then lo and behold IBM, Apple and Motorola took an ad in all the newspapers, double page ad, and said, announcing the chip that they were now able to manufacture it and that they were going to kill Intel.
You can find old Jewish newspapers from Detroit that have my promotional ad in them. It was a totally insane time in my life. Paul Rudd was also a bar mitzvah emcee, you know? It was like being a local rock star in Detroit.
My first acting job happened by accident when I was really young. I was in fifth grade and my teacher saw an ad in the paper and took me to the audition after school and I got the part.
Whether or not the U.S. government funds circumvention tools, or who exactly it funds and with what amount, it is clear that Internet users in China and elsewhere are seeking out and creating their own ad hoc solutions to access the uncensored global Internet.
They pulled Resurrection out of the theatres, so it was running in New York and I was nominated for the Oscar and there was no ad in the newspapers to say it was running. So it was literally killed.
You can't show me an ad on TV with hard bodies and say I have to buy that car. You have to tell me why that car is better and safer than another car.
Basically, Pizza Hut just backed out on the ad agency at the last minute. They got fired and we got fired. It was a simple as that. We do stuff like that on and off.
Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.