Zitat des Tages von Margo Georgiadis:
From my experience, the best advisors help in three ways: encourage you to look at the problem or opportunity from multiple angles; help you balance the tug of the short-term with important long-term priorities; and ask the tough questions you need to know to reach the best solution.
Consumers have a different path to purchase. They don't shop less than they used to; it is just that the footsteps went online. You have to think differently in how you engage with users.
If you don't integrate the technology in a way that's actually fun, the kids don't stay with the play pattern.
It is an honor to serve as the Ad Council's next Chair of the Board of Directors. I am deeply committed to its mission of creating campaigns that improve everyday lives. I look forward to working with the Ad Council team and Board to continue to shine a light on the most important social issues of our day.
