Zitat des Tages über Anzeige / Ad:
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.
The journalistic 'I' is an overreliable narrator, a functionary to whom crucial tasks of narration and argument and tone have been entrusted, an ad hoc creation, like the chorus of Greek tragedy. He is an emblematic figure, an embodiment of the idea of the dispassionate observer of life.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
It is harder to lie in an interview. A good interview - and it can be polite - is not a one way street like a candidate controlled ad. An interview is not programmed by the candidate and so the candidate can't be exactly sure what will be asked.
The first campaign that I recall was with Kate Moss and Marky Mark. Probably the most iconic jeans ad ever.
I saw an ad for an expensive car and got so excited about it, I called the dealer. 'How are those new cars?' I asked. 'They're fine,' he said. I thought he'd offer to let me drive it for a weekend. He didn't. I expected a salesman to call. No one did. I didn't buy the car.
I did Playboy. There was an ad in the paper for playmates. Playboy called me and flew me to Los Angeles, and I was on the March cover of 1992.
In Botswana in the Kalahari Desert there's a tented camp called Jack's Camp, which is like old Africa meets Ralph Lauren. The Oriental rugs, the old leather chairs - you feel like you've just jumped out of a Ralph Lauren ad.
Years ago, I tore out a Nike ad featuring Allyson Felix and Maria Sharapova looking super fierce and tough. I always told my family that I wanted to be like them someday, so to come home to my apartment and see boxes of Nike gear stacked higher than my doorknob is pretty much a dream come true.
If you subscribe to any online service, whether it be AOL, Google, Yahoo, or the Huffington Post, have you noticed that you are forced to watch a seemingly endless ad before the video story appears about a news item that caught your eye? AOL and the Huffington Post are especially annoying.
I regard a great ad as the most beautiful thing in the world.
I love insults, devastating takedowns, things that could be described by Twitter hacks as 'shots fired,' and funny ad hominem attacks.
After Survivor, I was driving across country and moving to San Francisco, going to get a job interning at an ad agency. And then they asked me to read for this movie.
When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
I've always loved movies, so I tried to get into an acting school. I saw an ad for the Oscar school on the back of 'The Irish Times,' and I went along for an audition, very pragmatically, to see if I could do it or not.
The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.
When I was in middle school, some of my so-called friends found a catalogue ad I did for Superman pajamas. They made as many copies as they could and pasted them up all over school.
I hear from broadcasters pretty often. Their ad revenue is down.
I am hoping to film another ad in the summer for Carte Noire.
Yahoo!, over the years, had been the king of the banner ad.
I grew up reading '2000 AD' and the occasional Transformers and GI Joe comic, but when I could finance comics myself, I lasted only a little reading superheroes.
When I found this opportunity to answer the ad, I got the job and I've been there ever since.
I also remember the second band I was in ever. We were called Hybrid. We got a show at this local street fair, and we were playing on the back of a flatbed truck. There was an ad in the paper, and it said that 'Hybird' is playing. I was so mad.
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
I didn't sit outside the bank and plan. I just went in and ad libbed because I was so young. But I was smart enough to know I would absolutely get caught.
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
One Ad is worth more to a paper than forty Editorials.
We had all week to rehearse. An audience would come in at the end of the week and we'd our little show. Most of the ad- libbing happened during the week on the show.
My parents spent an awful lot of money sending me to the best possible schools, and I came out of my exams and thought, 'I don't really want to do a degree.' I did philosophy with the Jesuits for about a year, and then I joined a bank. While I was there, I saw an ad in an Irish paper for radio announcers.
Were I more conversant with literature and its great names, I could go on quoting them ad infinitum and acknowledge my debt for the merit you have been generous enough to find in my work.
We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.
My father was in the ad business, and he wanted to be a painter.
No one could ad lib like Peter. You would think that it was all scripted, he was so poetic, but it wasn't.
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
