Zitat des Tages von Burnie Burns:
If somebody's in the community doing cool stuff, we'll hire them.
The big difference between us and other people who produce content is that we started doing this to make things that we wanted to make.
I lived a significant portion of my life before the Internet and smart phones.
Usually, YouTube channels are named after the person that you see on camera... or in the case of ours, it could have been the show, but we didn't even name the company 'Red vs. Blue.' We named it something else to give people the idea that we were going to be doing more than that.
To me, the machinima artform has essentially evolved now into the Let's Play streaming world. That's what it is: it's people performing and creating art using video games. It's just more personality-driven rather than story-driven these days.
When we first started, everything was animated, everything was comedy, and there was really nothing that was longer than about two minutes, because that's all audiences would watch.
Travel is stressful.
We started about three years before YouTube existed, so we had to host all the videos on our own servers at a co-location facility. When we got so many hits on our first few videos, and we estimated our bandwidth bill was going to be about $12,000 a month, we knew that we had to establish a business model ASAP.
Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.
People think that if you get a lot of views, the ad truck just shows up at your front door. That's just not true.
The moment we put up the PayPal button, some guy donated $300. That's when we realized that if you give somebody a chance to support something on the Internet, they'll do it.
Flash Video made platform sites like YouTube possible as well, and helped kick-start the online video revolution.
I gotta admit, when you've been doing this a long time, going out to the audience and asking for them to help out with crowdfunding, it's a gut check. You never know how that's gonna turn out. Luckily for us, it turned out well.
We had seen the way the print industry had been disrupted; we'd seen how the audio industry got disrupted, so it just seemed like a natural progression that video was next. We thought we were late to the game in 2003.
Anybody who has traveled with a significant other before knows it's tough.
Suddenly, everyone woke up, and everything was moving online. We've got Netflix making original series, CBS placing their network online, and suddenly, everyone's announcing some kind of digital network for serving their content online.
We recognize that the whole world is kind of moving in this direction to digital distribution, but at the same time, there are still people who only watch movies in a movie theater, and there are some people who only watch certain programs on television or certain things on Netflix.
