A lot of my best stuff is just ad libs on stage, and that's one thing that I've gotten back to at the live show.
And the fifteenth century was an impassioned age, so ardent and serious in its pursuit of art that it consecrated everything with which art had to ad as a religious object.
Man is a means and not an end, and he is a means to economic or political ends which are not really ends in themselves but means to other ends which in their turn are means and so ad infinitum.
Making children cry for a photographer can be considered mean. But I would say that making children laugh and show off their jeans for an apparel ad is just as exploitative and less natural. Toddlers' natural state, like, 30 percent of the time, is crying, and it doesn't indicate pain or suffering.
In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for.
You know someone is your favorite person when you've done a day of press, listened to yourself ad nauseam, listened to them tell every story, and when it ends, it's like, 'Are we going to eat something?'
The first thing I did was a print ad for Century Plaza. I was five.
What is the biggest public forum in the United States? We were told it's the Super Bowl. The ad shows kids working at blue-collar jobs, and the final statement is just written text: Who's going to pay for the trillion dollar deficit?
The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.
I just did an ad with Microsoft. I'm dressed as Napoleon, and I get to slap Bill Gates.
When I go in to see people - and I sell an occasional ad now - I never say, 'Help me because I am black' or 'Help me because I am a minority.' I always talk about what we can do for them.
On the Internet, news is consumed a la carte. If someone shows up on the main page of a website and doesn't see anything of interest, they leave. This negatively impacts ad revenues. The solution on the Internet is to pack news websites full of things that will draw people in, regardless of whether they are news or not.
You know, the whole philosophy of ad hoc combinations has its strengths and its weaknesses.
You get to a point where the factual adjudication doesn't matter because there are all these other outlets that are far less responsible, all talking about the ad, some of which have a political reason for promoting it.
They ended up spending a total, their campaign plus the independent, about 1.3 million. I only ended up spending about - not only, but I spent about 2 million. But I had no intention of doing that until I was attacked with a negative ad by an independent group.
Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.
In 1979, Magic Johnson and Larry Bird entered the league. I remember that. Soon after this, the story began to be repeated ad nauseam: the NBA, a tottering mess in the seventies, was saved in the eighties by these two.
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
I thought of learning cinematography, so I assisted a cinematographer for an ad.
Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.
When I joined WKRC, they were very concerned over my ability to ad lib or speak extemporaneously, which was an unknown factor up until that point.
My parents were entrepreneurs. They ran a small ad agency in upstate New York.
If you have a good selling idea, your secretary can write your ad for you.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
I never expected to be approached for an ad campaign.
I was never one of the cool kids who read '2000 AD.'
Everything about it worked, and I don't mean just the movie, but in our experience, we realized there's also a component of luck involved in this business. We had absolutely the most competent people in the studio working on the release and ad campaign.
I got so I simply gagged everytime I sat before my desk to write an ad.
Legal dialogue is awesome, but you can't ad lib. It's much more fun to be looser and say things like, 'Can I work in a Han Solo reference?' I'm a 'Star Wars' freak.
Properly practiced creativity can make one ad do the work of ten.
I think because of my background - I went through university and did an academic career and fell into acting - I've never had a game plan for my career because I got into it quite ad hoc.
One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and 'Ad Infinitum'.
When there are tiers of meaning in an ad it intrigues the audience and they look for it again and again.
Indeed, artists, particularly modern artists, have intentionally limited the scope and vocabulary of their expression to convey, as Mark Rothko and Ad Reinhardt do, the most essential, even spiritual, ideas of their art.
I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
