I've always believed about brands and media that the mistake sometimes that's made is to think you're just going to take what you've been doing and kind of re-purpose it into the new platform. I don't think that ever works because consumers look for different experiences in different media formats.
We consumers have to send a message every day of what we want and what we don't.
Fairly or not, Western consumers associate Chinese products primarily with 'low price.'
Consumers are increasingly feeling that they are being taken for a ride.
Most companies target women as end users, but few are effectively utilizing female employees when it comes to innovating for female consumers. When women are empowered in the design and innovation process, the likelihood of success in the marketplace improves by 144%!
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
As great as you believe your new product or company is, the world got along just fine without you. The greatest competition every startup faces is convincing consumers that there is a better solution to the problems that vex them.
Well, I think the best form would be to put money directly in the pockets of consumers.
Mutual funds were created to make investing easy, so consumers wouldn't have to be burdened with picking individual stocks.
Economists specialize in pointing out unpleasant trade-offs - a skill that is on full display in the health care debate. We want patients to receive the best care available. We also want consumers to pay less. And we don't want to bankrupt the government or private insurers. Something must give.
Maintaining the trust of the consumer is critical to our business. We live and breathe only one thing, which is wanting to connect consumers with great local businesses, and I don't feel we can do that if we don't have effective ways to prevent gaming of the system.
The entertainment industry at large has pretty much given away high definition to consumers. They haven't really charged a premium for it on television. That makes consumers more likely to buy Blu-ray but less likely to pay a premium for it.
With Loopt Star, consumers get to tap interactive rewards wherever they may be.
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
A consumer doesn't take anything away: he doesn't actually consume anything. Giving the same thing to a thousand consumers is not really any more expensive than giving it to just one.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Even if gas prices fall, consumers will continue to be gouged at the pump the only thing that we can be sure rises faster that the price of gasoline is the skyrocketing profits of oil companies.
We must have a relentless commitment to producing a meaningful, comprehensive energy package aimed at conservation, alleviating the burden of energy prices on consumers, decreasing our country's dependency on foreign oil, and increasing electricity grid reliability.
If I can accomplish anything in the next however-many years, it is this: To help a generation realize, or to think of themselves, not just as consumers but also creators.
Also, many consumers consider a critic to be like God Almighty.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
Anyone who's an executive at a record label does not understand what the Internet is, how it works, how people use it, how fans and consumers interact - no idea. I'm surprised they know how to use e-mail.
Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
When designing your product, go beyond consumers' current knowledge base. Design, test, and dig deeper than almost any client would pay you to do.
We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once.
This continuing spike in gas prices is bad for consumers, bad for our economy, and bad for all other businesses. It is hurting us and costing us jobs.
Companies shouldn't use the law to prevent consumers from doing something legal.
The broken consumer credit market had to be repaired by making sure that consumers had the right information and could use it effectively. That meant consolidating the bloated patchwork of ineffective agencies and regulations so that a single agency could act as a voice for consumers.
I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting with consumers.
It is imperative that we make consumers more aware of the long-term effects of their financial decisions, particularly in managing their credit card debt, so that they can avoid financial pitfalls that may lead to bankruptcy.
Consumers get used to reading and understanding their credit card contracts, their mortgages, their check overdraft agreements, those are good things. That puts power back in the hands of consumers.
Economic depression cannot be cured by legislative action or executive pronouncement. Economic wounds must be healed by the action of the cells of the economic body - the producers and consumers themselves.
Technological innovation has dramatically lowered the cost of computing, making it possible for large numbers of consumers to own powerful new technologies at reasonably low prices.
Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green.
Software is now so complex - requiring so many gazillions of tiny files all over your computer - that most consumers don't want to bother to know what's really going on.
Foreign capital to build new cinemas will help modernize China's aging cinema infrastructure, attract Chinese consumers back into cinemas, and increase demand for U.S. films.
