Zitat des Tages von Tim Cook:
If you believe, as we believe, that diversity leads to better products, and we're all about making products that enrich people's lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important.
The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
Our values are that we do think that people have a right to privacy. And that our customers are not our products.
If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.
While infusing technology with humanity, we are trying to make sure it's used for good and also trying to foresee some of the ways it can be used in a bad way and eliminate those.
I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting with consumers.
I love museums but I don't want to live in one.
I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently.
You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
It's not what Apple and Beats are doing today. It's what we believe pairing the two together can produce for the future.
My view on working with any government in the world is that there are things that you will agree upon and things that you will not. And you don't want to let the things you don't mean that you don't have any interface.
What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity.
It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.
People love our products. They love using our services. All of this, to me, equals great opportunity.
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.
I learned that focus is key. Not just in your running a company, but in your personal life as well.
We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.
We don't collect a lot of your data and understand every detail about your life. That's just not the business that we are in.
We typically don't talk about something until we are about to ship. Not just for AI, but for anything: the comparison is generally what we are shipping compared to what someone else is talking about that is going to happen sometime in the future. A lot of people sell futures, I guess, is the way to think about it.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
I hope people remember me as a good and decent man. And if they do, then that's success.
I am who I am, and I'm focused on that, and being a great CEO of Apple.
We shouldn't all be fixated just on what's not available. We should take a step back and look at the total that's available, because there's a mountain of information about us.
I am very bullish on India because of its people, its culture, and the leadership. I love the culture and warmth of people.
We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.
When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it.
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
The right focus for the U.S. is on advanced manufacturing - something that requires innovation.
At one point in time, you had to choose, 'Do you want to do consumer or enterprise?' But the reality today is a bit different: Enterprises are a collection of consumers.
We see that in the top problems in the world between haves and have-nots, generally we find that the root cause is education.
Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs.
You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States.
I've always hated litigation, and I continue to hate it.
