Charles Duhigg - Often in companies, you'll see tensions between sales and marketing. Sales peop...

Charles Duhigg Zitate

Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.

Charles Duhigg

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Deutsche Übersetzung

In Unternehmen treten häufig Spannungen zwischen Vertrieb und Marketing auf. Vertriebsmitarbeiter möchten Kunden Rabatte gewähren, da sie häufig eine Provision erhalten, die sich nach dem Verkauf richtet. Daher drängen sie immer auf Rabatte, da dies den Umsatz steigern wird. Das Marketing wird jedoch an der Gesamtrentabilität gemessen.

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