Ever since Apple Music, Spotify, and all of those things came around, we can choose whatever we want to listen to. Before then, it was all controlled, but now, everybody listens to everything.
First I shake the whole Apple tree, that the ripest might fall. Then I climb the tree and shake each limb, and then each branch and then each twig, and then I look under each leaf.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
And there never was an apple, in Adam's opinion, that wasn't worth the trouble you got into for eating it.
Steve Jobs was never going to let Flash on any Apple product again like that after in 1997 - he's got a long memory - they said no and Bill Gates said yes.
Apple chief executive Tim Cook is such a respected figure that it's easy to overlook the basic problem with his argument about encryption: Cook is asserting that a private company and the interests of its customers should prevail over the public's interest as expressed by our courts.
Pessimism is as American as apple pie - frozen apple pie with a slice of processed cheese.
The people who are getting 3-D printers at home are pioneers, kind of like the people who bought Apple IIs in 1981. Adults are usually the last people to get it. The kids are like, 'Get out of my way, I want at this thing.' They immediately start getting creative.
I grew up loving computers and math, actually. I also loved English literature and French, but I became obsessed with computers when the Apple II was coming out.
I am an Apple guy. I got the iPhone 4 the day it came out. I have a MacBook.
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
The Apple II was not designed like an ordinary product. It used crazy tricks everywhere.
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.
As far as Apple goes, it was a different company every few years from the time I joined in 1984.
In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before.
Part of the film business is, if you want an apple, you buy an apple.
The apple which tempts my characters is the one that will remove the knowledge of good and evil. I suppose it's something of a reversal of the conventional Eden story: Freedom of thought is perhaps the greatest good, and needs to be fought for and sacrificed for.
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
The fashion world has been great. We started Apple Bottoms about seven years ago; it's interesting to be able to create something from your perspective, for your fans and support. It's a little different for me, because about 70% of my fans are females.
Apple enjoys 'Harry Potter'-like adoration and queues because it sells physical objects, limited by the pace of assembly lines in China. To own is to have, to have is to hold, and to hold is to show off.
No company should depend on one person no matter how that person is smart or genius, whether it's Apple or News Corp, or Citibank or any other company in the world.
Jeff Williams, Apple's senior vice president of operations, has been called 'Tim Cook's Tim Cook' by some.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
The IIc was Apple's first crack at a 'portable' computer, which it sort of was if you didn't mind a 7.5 pound weight, plus monitor, external floppy drive, and all the cables.
Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.
Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.
Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.
I wanted to be a venture capitalist and join Sequoia Capital. They've financed and helped built some really special and enormously successful companies, including Google, Yahoo, Paypal, YouTube, Cisco, Oracle, Apple, and also Zappos.
Of emotions, of love, of breakup, of love and hate and death and dying, mama, apple pie, and the whole thing. It covers a lot of territory, country music does.
A rotten apple in the Guardian Angels stigmatizes us all over the world.
Apple makes great hardware. The reality is, in the OS, we see things differently.
Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
Gwyneth Paltrow names her kid Apple. I'm not going to let that stand.
To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.
The battle between Google and Apple has shifted from devices, operating systems, and apps to a new, amorphous idea called 'contextual computing.' We have become data-spewing factories, and the only way to make sense of it all is through context.
