Zitat des Tages über Mundpropaganda / Word-Of-Mouth:
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
At early previews, the theater gossips are there, wishing you ill every night. They don't grant you any slack. Agents are in from Hollywood. Your friends are there. People who are going to spread the word-of-mouth. If something doesn't work, everyone will know.
I don't like it when celebrities get voice work. But then again, if I was the producer, I wouldn't want a bunch of no-names doing my show and have to worry about word-of-mouth. I see both sides of the story.
Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers.