I read the Steve Jobs book, and that kind of changed everything. I've been, like, an Apple geek my whole life and have always seen him as a hero. But reading the book, and learning about how he built the company, and maintaining that corporate culture and all that, I think that influenced me a lot.
With the iPod - Apple's first successful stab at market dominance - Apple had begun with a high price but quickly dropped it.
Temptation is as old as time; or at least, the history of temptation extends as far back as the moment Eve gave Adam that serpent's apple. But what sets the lady apart from the tramp is the ability to acknowledge she needs to clean up her act - and then, of course, the fact that she actually does clean up her act.
Apple is on fire, delivering smash hits across its entire product line. It's hard to think of another company that has ever been on such a roll.
You buy a new iPhone, a few months later, another new iPhone comes out, and you get online to buy another one. You can't get enough. You are addicted to Apple.
Today, we have our own concentrations of economic power. Instead of Standard Oil, U.S. Steel, the Union Pacific Railroad, and J. P. Morgan and Company, we have Amazon, Google, Apple, Facebook, and Microsoft.
Together, Apple and Walmart represent the intense separation of American life into blue and red, rich and poor, overpriced and undersold, hyperconnected and left behind.
It is remarkable how closely the history of the apple tree is connected with that of man.
The rise of Google, the rise of Facebook, the rise of Apple, I think are proof that there is a place for computer science as something that solves problems that people face every day.
Death smells like homemade apple sauce as it cooks on the stove. It is not the strangling sense of illness. It is not fear. It is freedom.
I have an Apple computer, which I use to play Spider Solitaire and do research on the Internet.
Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
In August of 2011, Steve Jobs, the tech icon who disrupted a string of traditional industries, called me and told me he thought he'd figured out a way to revolutionize TV. He invited me to come see it at Apple in a few months, but he died just six weeks later, and that meeting never came to pass.
The most successful company in Silicon Valley is Apple, and they're the most secretive.
Because Apple's corporate DNA is that of a hardware company, its activities are meant to support hardware sales.
Since Snowden went public, companies such as Apple and Google - two of the world's most valuable companies - have incorporated much greater encryption into their products and have also been at pains to show that they will not go along with U.S. government demands to access their encrypted products.
Technology writers are seldom subject to frenzied, Beatlemania-esque paroxysms of public attention. June 29, 2007, was the exception. I was in the wrong place - Apple's Fifth Avenue store in Manhattan - with the right device. The iPhone.
Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community.
I don't think Apple has to own a content business.
A huge part of Apple profits generated in Europe, in African countries, Middle East, and India were all booked in Ireland. And I think it is a very basic principle in taxation that your profits are taxed where the profits are generated.
When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.
Apple is so secretive internally, they keep secrets from each other.
If you look at the market cap increase in Apple since it created the iPod versus what's happened to the music industry, you have to say Apple got the better part of that deal.
You've got to remember even the Apple regeneration started with colorful iMacs. So let us first get the colorful iMacs. I think with what we're doing with Lumia, we're at that stage. I want to do good devices that people like, and then we will go on to doing the next thing and the next thing.
The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to.
Apple and Google want to create encryption for which they could not provide you the key. Their business model will not survive if the American government has a special relationship with them that requires them to surrender this kind of information.
What can we learn from the battle between data and design? What can we learn from the relationship between Google and Apple? Clearly no one school of thought is right: Apple and Google are both wildly successful and profitable companies that changed the world.
Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple.
Facebook, Google, Apple, Yahoo - there's a common theme. None of these companies ever sold. By staying independent, they were able to build a great company.
I wish to God that Apple and Google were partners in the future.
I had been doing MP3 players and handheld computers since 1990-1991, and so they sought me out because of my experience. And about 18 generations of iPod and three generations of iPhone later, I decided to leave Apple.
You know, I lose patience really easily; I'd rather shop in the grocery store than in the department store. I can pick an apple like nobody's business.
Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.
All through the 1980s, Apple kept its prices high. There were many reasons Microsoft's much bigger user base managed to resist moving to the GUI - but price was high among them.
Think of the first Apple II being shipped in 1977. It took almost a decade for it to land in my school where I could see it.
Did perpetual happiness in the Garden of Eden maybe get so boring that eating the apple was justified?