You can't forbid children to do things that are available to them at every turn. God told Eve, 'Don't give the apple to Adam,' and look what happened. It's in our nature to want the things we see.
I could make apple pie every single day. You need to be super precise in order for it to be perfect. I'm such a perfectionist that baking is calming for me. I've never burnt anything, thank God.
Steve Jobs came back to Apple in 1997 - the iPod came out 4 years later. 3 years after that is the first time his market cap grew. It took 7 years.
Being an app developer isn't at all like working at Apple. There is this huge haystack of apps, and even a very shiny needle can get lost in that haystack.
When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it.
The thing that really struck me was how many firms that we think of as strictly civilian had ties to the Pentagon. Companies like Apple, Starbucks, Oakley the sunglasses manufacturer. Even Google, and a lot of big corporations like PepsiCo, Colgate-Palmolive, and Nestle, that you don't normally think of as defense contractors.
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
On Sept. 12, 2016, there was a momentary realignment in the constellation of global business. For the first time, the five largest public corporations in the world by market capitalization were all technology companies: Apple, Alphabet, Microsoft, Amazon.com, and Facebook.
Remove all the junk from one's house. Then one doesn't have to deal with the temptation. If you get hungry enough, you will eat that apple.
Apple, iTunes, and streaming services have made the single a more easy thing to access. What that's done has made the album as a collection of songs almost meaningless. But an album that has a concept or story or reason to be an album, if anything, has more meaning now than it ever has.
The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.
One of the ways that Microsoft beat Apple way back in the day was that they were a lot more open; today, in the world I come from, the free software and open-source world, Microsoft is not generally viewed as open; they're viewed as proprietary.
I get a lot of criticism for telling founders to focus first on making something great, instead of worrying about how to make money. And yet that is exactly what Google did. And Apple, for that matter. You'd think examples like that would be enough to convince people.
The iPod Shuffle was something unique for Apple: a device stripped down to a single function.
I learned to work on a computer years before I was placed under house arrest. Fortunately I had two laptops when I was under house arrest - one an Apple and one a different operating system. I was very proud of that because I know how to use both systems.
I have all of the Apple products. Everything I've ever written, I've written on a Mac. My first computer, my roommates and I chipped in, and we got that first Macintosh - 128K. It had as much memory as a greeting card that plays music.
When I met Apple, I made it very clear that I am an old punk and I have never done commercials or been sponsored. And I wasn't after their money.
Arguably Apple's least successful core hardware product in decades, the Apple Watch could have been nursed along, like a terminal patient.
Samsung and Apple seem to think that they're going to provide everything. Apple believes services will drive hardware, while Google wants to own each user regardless of hardware, so you have differing philosophies.
Most of the musicians that I know almost to the man everybody uses Apple computers. They've thought of the steps that you're going to think of when you're trying to create your thing. And that's where the tools get invented to make better art.
I love apple juice.
Microsoft's Windows 3.1, released in 1992, was the first truly successful edition of Windows and juiced the Redmond juggernaut. Apple's Macintosh System 7.5, released in 1994, was another in a string of versions that lacked key architectural features that the Mac didn't have until Steve Jobs returned and brought with him the code that became OS X.
As American as an apple is and as American as baseball is, they don't go together. You can't be chewing an apple at a baseball game. You've got to let go of the diet that day.
Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs.
I remember my school had some of the first Apple IIs in North Carolina. I remember, when I first started using them, we were using a cassette tape to store programs because we didn't have floppy disk drives.
I never liked apples. In fact, when I was a little girl, my mom wanted to give me apples in my lunch box and I would ask for green peppers. So bizarre... It's funny - I don't have an apple a day, but I can say that I have a few a week.
I have the ability to see results six months later and there's no better feeling. We impact on thousands of people in the world. And in New York, which is the roughest, when people appreciate what we're doing, it puts the Simoniz back on the apple.
Microsoft, Apple, Facebook all bought huge patent portfolios to further their strategic game. They're doing what I'm doing!
Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
I think in any father-son relationship, there's going to be times you say, 'Well, the apple didn't fall far from the tree.'
I always make my favorite pancakes with milk, and I also add some fruit - like a banana or apple with some cinnamon sprinkled on top. I also sometimes put peanut butter on my pancakes!
Che Guevara was a racist.
If Apple, Amazon, Netflix, or somebody else can ever blast away all the ridiculous vestiges of decades-old TV content and technology we live with today, I'll buy whatever they come up with. Until then, I'm settling for a Caavo.
I remember endless Apple v. Windows debates in the early '90s when I was in college. Macs were better machines, everyone said; the whole Office thing was a huge pain. It was difficult to transfer files between operating systems, and generally speaking, if you wanted to do Office stuff, you needed a Windows machine.
Google's architectural model around broadband and services and so forth plays very well to the powerful devices and services Apple is doing. We're a perfect back end to the problems that they're trying to solve.
I moved to San Francisco to work at Apple's Cupertino office in the summer of 2006, then stayed on remotely in a part-time job back in Austin. It was an internship with iTunes. I helped them launch new features as well as new marketing programs. I also helped program the iTunes Store every week, working on which artists and albums got featured.
