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When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it.

Tim Cook

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Deutsche Übersetzung

Bei der Auswahl der Kategorien, die Apple eingeben muss, werden folgende Fragen gestellt: Welches sind die wichtigsten Technologien, die dahinter stehen? Was bringen wir mit? Können wir damit einen wesentlichen Beitrag für die Gesellschaft leisten? Wenn wir es nicht können und die Schlüsseltechnologien nicht besitzen können, tun wir es nicht.

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