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There's a reason people run negative ads... it's because they work.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
I'm sure 50 percent of television ads use rhyme.
You may have seen my firm's ads screaming, 'I Hate Annuities.' Folks ask why we run them. Simple: Because I do.
I said during the course of the campaign I didn't like it and I don't like the idea of having an opponent's picture on your ads and it would be nice to see candidates sign a pledge like that.
One thing I've always been concerned about is the objectification of women in ads, and that's one thing where I was like, 'Well, if I become a part of advertising, I could change that.'
Moving is easy, exciting, an adventure - when you're young. Later, not so much. I love Massachusetts, my old home. Sometimes, late at night, I even study the real estate ads in my old hometown. But it's not even a fantasy. My parents are both gone. The world I left doesn't exist anymore. Neither does the person I was.
It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads.
The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.
It's really frightening, American food on the whole. That's what always strikes me, coming from Europe: There's just so much of it! Then you plop down in front of the TV and watch ads for Weight Watchers. 'Lose weight now!' Well, eat less!
As a former lifelong Republican, it pains me to tell you that today's Republicans - and their standard-bearers, Mitt Romney and Paul Ryan - just aren't up to the task. They're beholden to 'my way or the highway' bullies, indebted to billionaires who bankroll ads and allergic to the very idea of compromise.
The ads all call me fearless, but that's just publicity. Anyone who thinks I'm not scared out of my mind whenever I do one of my stunts is crazier than I am.
We tend to think of politics as bad, full of dirty tricks, negative ads, big campaigns, but I am here to explore the original meaning of politics, which is positive and has to do with balancing competing interests and looking for solutions.
Here you have a new technology, and if that technology is going to work, you must allow people to provide central indexes of the data. It's just like a newspaper that publishes classified ads.
I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.
I was not getting work, even after auditioning for films. So I started working in a studio as a photographer; I assisted a cinematographer for two ads. I was thinking that I will get into photography or cinematography or assist someone. But then the 'Dangal' offer came, and I was busy with the auditions.
I love milk so much! I make a point of drinking a glass of milk every day. So now anyone who did those milk ads with the milk mustaches, they're my heroes.
People turn off the news, stop reading in-depth magazine articles - especially young people. Look at the increasing reluctance of young people to vote. I think a lot of that is directly - you can lay it at the feet of these negative campaigns and relentless attack ads.
In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for.
I quit the tax job then and decided that I was going to play in a band. I answered ads in the Village Voice and went through two days of auditioning for bands.
One of the things that was probably to Dad's discredit was that he was never a fund-raiser. But he didn't live in an era of TV ads.
Serving up ads based on behavioral targeting can itself be an invasion of privacy, especially when the information used is personal.
If I do a certain number of ads, I have to do a personal project in between, just for my own sanity. I still consider myself a punk-rock kid.
I remember really loving the CoverGirl ads when I was younger - there was something very cool about how they always put the girls in white. It looked so clean.
The Internet is all about accessing entertainment. Realistically, 50 to 80 percent of all traffic is people downloading stuff for free. If you can turn that huge market share into something that you can monetize, even if it is just with ads, you will end up making more money than with all other revenue streams combined.
Too many ads that try not to go over the reader's head end up beneath his notice.
Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.
Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.
They've gone to great length to disguise the fact that I'm not in the band, even sending out a photo to promoters with my picture in it which then winds up in some of the ads on the flyers.
Cable boxes are, almost without exception, awful. They're under-powered computers running very badly designed software. Their channel guides are slow, poorly laid out, and usually riddled with ads.
I never took that stuff personally when people said I was too young, too inexperienced. I get politics. I get attack ads. But they said 'mobbed up family.' That we were criminals. That kills me.
And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy.
Science has yet to isolate the Godiva Chocolate or Prada gene, but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins, it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.
Certainly, living in the U.S., as I have for over two decades, you see how Asians are portrayed in the media... I didn't see myself represented, you know, when I used to look at ads on TV.
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
Basically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you.