Zitat des Tages von Kimbal Musk:
If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen.
Nikola Tesla spent one of his most productive years in Colorado Springs.
After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet.
I was totally humbled by how hard it is to create a product every day that needs to be made from scratch.
My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on.
The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing.
The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?'
If you've ever done something you love and go do something you like, it's like chewing on sawdust.
We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers.
I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences.
Users are open to ads as long as they're relevant to their realtime experience.
It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that.
People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off.
As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life.
I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food.
We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet.
If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland.
It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food.
I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.
Using realtime ads, even mortgage companies can create ads that matter to you right now.
Community through food is my mission; it is what I do.
The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food.
People are overweight and starving at the same time. It's a tragedy for both the individual and society.
The hard part about following your purpose is the distraction everyone pulls you toward.
The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.
Let's get government support for farmers to make the transition to organic.
It's only a risk if you think there's a chance of failure.
As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet.
The idea behind fast food is great - people want convenience.
The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it.
You bring people together with food. You connect them and tie the fabric of society together through food.
For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America.
We believe PulseRank will replace PageRank over time for the real-time Web.
When you have the demand, you can change the government policies that create McDonald's and junk food.
People love to interact in real time, whether it is with each other or with content.
The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer.
