Advertisers don't want to put their ads next to the investigative story; it's extremely difficult to do that. And very few people today actually read those serious news stories on the Web now.
Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.
My guitarist husband, Mike, and writer me are the old-fashioned kind of bohemians. Not 'fro-haired hipsters gyrating in iPod ads, but the sort who, starting January 1 of every year, literally don't know where their next dime is coming from.
Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.
There's a lot of opportunity for game developers to show value to people, things they want to spend money on. I think offers are just another kind of ads.
I struggle as a writer, and I'm convinced that if I was at school now, I'd be termed as having ADS. Two minutes and I'm drifting.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
Our eyeball hours are scarce, indeed. That's why Google wants us to do as much as possible online, in range of their ads, and is willing to spend billions creating more reasons and ways for us to do so.
I worked in ad sales. I would call up local businesses and try to get them to buy ads in the paper. The whole time, I felt like I was just scamming people.
A lot of our Democratic consultants have fallen into the self-defeating prescription that the candidate that runs the most negative ads wins. I have a new theory: Positive is the new negative.
I was in Shanghai recently, where Twitter is blocked, and yet there were ads and billboards across town with hashtags on them.
Health messages are simply overwhelmed, in volume and in effectiveness, by junk-food ads that often deploy celebrities or cartoon characters to great effect. We may know that eating fruits and vegetables is good for us, but the preponderance of the signals we get - and especially the signals children get - push us in the direction of junk food.
I came in as an engineer and worked on artificial intelligence at Google. I worked on related sites and matching advertising to queries with some of our earliest ads.
I ordered a Kindle 2 from Amazon. How could I not? There were banner ads for it all over the Web. Whenever I went to the Amazon Web site, I was urged to buy one.
Composers need words, but they do not necessarily need poetry. The Russian composer, Aleksandr Mossolov, who chose texts from newspaper small ads, had a good point to make. With revolutionary music, any text can be set to work.
Here is what the practical impact of Citizens United means. What Citizens United means is that corporations call hundreds of millions of dollars into television ads, radio ads, and other forms of advertising to defeat those candidates who stand up and take them on.
I love design in general, the creativity. Whether it is golf courses, my apparel line, ads we do or our business with AriZona, design is fun.
If you want a free email service that doesn't use your words to target ads to you, you'll have to figure out how to port years and years of Gmail messages somewhere else, which is about as easy as developing your own free email service.
I really wanted to have a different approach of beauty because when I came to America, they were still heavily, heavily plastic. The ads were so heavily retouched.
Advertisers really want to create ads that are relevant to the realtime experience.
Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.
Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.
Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.
Dealing with ads is depressing. You don't make anyone's life better by making advertisements work better.
I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it and skip through the ads, because the culture of advertising is so false and phony that I just... ugh, you know?
Campaign ads are the backbone of American democracy if American democracy suffered a gigantic spinal injury.
One of our secret-sauce powers is that our people don't just write checks and place the ads, but our employees go the extra mile to get things done.
If you'd come to me in 2012, when the last presidential election was raging and we were cooking up ever more complicated ways to monetize Facebook data, and told me that Russian agents in the Kremlin's employ would be buying Facebook ads to subvert American democracy, I'd have asked where your tin-foil hat was.
Advertisers want to get to mobile, and they don't want banner ads.