John Battelle - Boxes and rectangles on the side or top of a website simply do not deliver against b...

John Battelle Zitate

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.

John Battelle

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Deutsche Übersetzung

Kästchen und Rechtecke auf der Seite oder Oberseite einer Website können einfach nicht gegen Markenwerbungsziele eingesetzt werden. Wie auch immer, Boxen und Rechtecke sind größtenteils zum Gebiet der Direktwerbung oder Markenwerbung geworden, die sich im Durchschnitt bezahlt macht, als ob sie von direkten Reaktionskennzahlen bestimmt wird.

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