The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
Schizophrenia may be a necessary consequence of literacy.
The mark of our time is its revulsion against imposed patterns.
The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
Canada is the only country in the world that knows how to live without an identity.
We shape our tools and afterwards our tools shape us.
A typewriter is a means of transcribing thought, not expressing it.
We drive into the future using only our rearview mirror.
Darkness is to space what silence is to sound, i.e., the interval.
Most of our assumptions have outlived their uselessness.
As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
American youth attributes much more importance to arriving at driver's license age than at voting age.
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
I wouldn't have seen it if I hadn't believed it.
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
Advertising is the greatest art form of the 20th century.
The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
Money is a poor man's credit card.
A point of view can be a dangerous luxury when substituted for insight and understanding.
Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
The new electronic independence re-creates the world in the image of a global village.