The founder of Dell found ways of delivering Hewlett Packard's most profitable products for much lower prices but forgot to deliver their quality so within a few years had fallen behind again. Ideas need constant renewal. A great idea will never be perfect and will never work perfectly in all markets and all seasons.
Somewhere between the intellectual idea of why we're attracted to certain things and the pragmatic reality is some form of ever-evolving truth.
When I went to prom, I wore my hair down. But I love the idea of a long dress with your hair up. It's just gorgeous.
Classroom singing is common in India, but no one gives you marks for that. My idea is to introduce music and singing as full-fledged subject so that talent can be polished at an early stage. Also, it will help alleviate stage fear.
Obama's gift for delivering set-piece oratorical tours de force had special resonance to Americans fed up with a president who could hardly string two words together without a collision of syntax and whose idea of clever was the single entendre.
We have this idea of perfection that is so unrealistic. We are our own worst enemy. No one is noticing that little scar.
The whole idea that vehicles in the future will communicate with each other is a really big deal. It's a big deal for safety... and it's an opportunity to engage the automobile in the work of ensuring collision avoidance.
The idea of being a young 50 sounds like you're trying to kid yourself, like a Harley-Davidson or something. I've bought a dressage horse instead.
Federal law prohibits anyone convicted of a felony from owning a gun. Seems like kind of a good idea, no?
Great American art needs the idea of uninterrupted spaces, like a loft, which itself is something very American.
In 2011, I did an internship in Seven Dials, a junction in London where seven roads come together. I'd given up on writing after multiple rejections for my first novel, and I was starting to consider a career in publishing instead, but Seven Dials gave me such a strong idea for a setting that I couldn't resist picking up my pen again.
'I Know You Care' is really personal and fragile for me. For me, it's about losing a family member and also about a breakup. It's about this idea of losing someone for good.
In the early days, I had very little idea about arrangements, and I wrote songs a little flat, as it were, just on an acoustic guitar. They didn't really have quite enough nuance.
The whole idea of our government is this: If enough people get together and act in concert, they can take something and not pay for it.
I'm used to being surrounded by really smart 22-year-old students who have no problem saying that something I suggested is not a very good idea.
I fell in love with this idea of an old school game character, like Donkey Kong, who looks like a very simple guy but is really wrestling with this very profound struggle: 'What's the meaning of life? What if I don't like this job I've been programmed to do?'
My idea of religion is we are supposed to bring people together. We are not supposed to judge other people.
I was always the classroom clown, and the teachers allowed me a certain latitude. The assemblies were good, and the headmaster used to tell little stories; I loved the idea of communal storytelling.
I love the idea of a website/blog being a catalyst for propelling people out into the world, and I enjoy it most when people write me to say that their world looked or smelled or felt a little different because of something that I wrote.
I always adhered to the idea that God is time, or at least that His spirit is.
It's important to ask candidates about their beliefs, in part because politicians frequently exploit religious faith - often with the idea that voters will be more likely to unthinkingly accept certain political positions so long as they arise from religious belief.
The idea of music coming from the Church is not new.
God is so big. It's a gigantic concept in God. The idea that God might love us and be interested in us is kind of huge and gigantic, but we turn it, because we're small-minded, into this tiny, petty, often greedy version of God, that is religion.
My idea is that artists should make their music available for free, and fans should only pay for it if they really like it.
You can't win a battle against an idea with bombs, with guns, or militarily.
The idea of going to school and getting a job is the most destructive one in your brain.
Screen is satisfying because it's so technical and mysterious. It's like playing roulette: you get a script, you think it's either great or naff, but you have no idea how it will really turn out. On stage, you are your own editor - and you get brief moments of grace, where suddenly you feel free.
A lot of my solo albums were produced by different people who had their idea of what songs I should do, and they had me doing a lot of ballads.
I don't really like the idea of putting myself in any category now... I think that people are looking for music that's real and honest and that they can relate to emotionally.
Everyone knows that metaphors are important, yet we have no idea why.
I'm quite into the idea of engineering being beautiful.
The Inhumans, just as an idea - the idea that you were an ordinary horseman until you were exposed to this catalyst that is a very rare element - is a neat idea in and of itself.
Shortly after the 2004 Indonesian earthquake, I read that the earthquake had affected the rotation of the earth, shortening the length of our 24-hour day. Even though the change was extremely slight - only a few microseconds - I found the idea incredibly haunting.
Being a parent means my time use has to be a bit more focused, but it also gives me a new non-writing dimension to my life, which is a healthy thing. I can't wander along for weeks with an idea drifting through my head - I have someone who will drag me back into life, and that's a good thing.
One of the biggest turnoffs is being presented with an idea that's already, to a degree, complete. That's not an adventure, and it's not a learning experience. It's more of a chore. Then you become a technician with taste, as opposed to an explorer and an author.
For girls growing up, sometimes I think they get the wrong idea for what women should look like.