Sendhil Mullainathan Zitate

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

Sendhil Mullainathan

Deutsche Übersetzung

Marketing verkauft eine Anzeige an eine Firma. In gewissem Sinne geht es also im Marketing darum, einen CEO zu überzeugen: "Dies ist eine gute Werbekampagne." Da gibt es also ein bisschen Schlupf. Das ist nur ein Vorbehalt. Das unterscheidet sich von einer effektiven Werbekampagne.

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