Sendhil Mullainathan - Marketing is selling an ad to a firm. So, in some sense, a lot of marketing i...

Sendhil Mullainathan Zitate

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

Sendhil Mullainathan

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Deutsche Übersetzung

Marketing verkauft eine Anzeige an eine Firma. In gewissem Sinne geht es also im Marketing darum, einen CEO zu überzeugen: "Dies ist eine gute Werbekampagne." Da gibt es also ein bisschen Schlupf. Das ist nur ein Vorbehalt. Das unterscheidet sich von einer effektiven Werbekampagne.

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