Berühren / Touch Fähig / Able Groß / Large Haupt / Major Inserent / Advertiser Publikum / Audience Sehr / Very Sein / Being Trotz / Despite Zeigen / Demonstrate Zuerst / First
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
To be able to endure odium is the first art to be learned by those who aspire to power.
Advertising in the past has been predicated on a mass market and a captive audience.
But I suppose film is distinctive because of its nature, of its being able to cut through time with editing.
As filmmakers, we're constantly always looking for something to bring the audience deeper into the reality of the story we're telling.
Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.
They forbade me from flying, despite all my protests and arguments. After being once in space, I was desperately keen to go back there. But it didn't happen.
It's the adrenaline rush you only get from being in front of an audience. It's addictive.
My comeback was not about winning or losing; it was about the feeling of being able to compete at top level again.