Beton / Concrete Gesetz / Law Pflegen / Cultivate Vage / Vague Vermeiden / Avoid Versprechen / Promise Werbung / Advertising Zuerst / First
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
When you create advertising, always start with the words.
Acting's not my whole life. My children definitely come first.
This is the first convention of the space age - where a candidate can promise the moon and mean it.
I probably went to musique concrete concerts - though not the very first ones - at the beginning of the 50s.
Every type of purely direct concrete description bears the mark of artistic portrayal.
To be lost is as legitimate a part of your process as being found.
