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Nir Eyal Zitate

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Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between - Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing!

Nir Eyal

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Deutsche Übersetzung

Don-Draper-Werbung ist eigentlich nur für die größten Marken erhältlich. Es sind nur Gebrauchsgüter, die diese Art von Nachrichten verwenden, weil sie Waren unterscheiden müssen, die wirklich schwer zu unterscheiden sind - Shell-Benzin gegenüber Exxon, Cola gegen Pepsi, Sprint gegen T-Mobile, das ist alles das Gleiche!

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