Zitat des Tages über Pepsi:
I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok.
Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between - Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing!
I talk to younger actor types, and they bring up that word, 'brand,' and it's like, 'All right, if that's the way you want to look at yourself.' Diet Pepsi's a brand; you're a human being.
I think that in the future, clocks won't say three o'clock anymore. They'll just get right to the point and rename three o'clock 'Pepsi.'
Prior to 'The Karate Kid', I did commercials - Kool-Aid, Pepsi, milk - and I had always been cast as the all-American nice guy.
People talk about this Julia Roberts almost like it's a cup of Pepsi. People think Julia Roberts is something they created. The fact is, 26 years ago, there was this scrunched-up little pink baby named Julia Roberts. I am a girl, like anybody else.
There are two kinds of artists left: those who endorse Pepsi and those who simply won't.
Arguments over grammar and style are often as fierce as those over IBM versus Mac, and as fruitless as Coke versus Pepsi and boxers versus briefs.
Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.
Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.