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Douglas Rushkoff Zitate

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No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.

Douglas Rushkoff

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Deutsche Übersetzung

Unabhängig davon, wie invasiv die zur Verfügung stehenden Technologien sind, verhandeln Vermarkter und Meinungsforscher niemals den lebenden Prozess, durch den Menschen Produkte oder Kandidaten auswählen. Sie schauen sich an, was die Leute gerade gekauft oder gedacht haben, und führen Berechnungen auf der Grundlage dieser Nach-Fakten-Daten durch.

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