The last thing we want to do is to go into an area and inflict unnecessary civilian casualties. One is too many.
A lot of the messed-up stuff that men inflict on women is kind of a symptom of the messed-up stuff that they should be dealing with themselves.
If a company has acted badly, people want to punish it - not in order to deter future misconduct, but simply because they're outraged. And the more outraged they are, the more punishment they want to inflict.
I want to inflict some change on people.